In recent years, there has been a significant shift in consumer preferences towards cleaner and more sustainable beauty products. With a growing awareness of the potential risks associated with certain ingredients, many of us are seeking alternatives that prioritise health, safety, and the environment. In this guide, we'll explore the world of clean beauty and help you navigate through the maze of product labels, empowering you to make informed choices for a healthier and more radiant you.
What is clean beauty?
Clean beauty is more than just a trend; it's a movement advocating for transparency, ethical sourcing, and the use of safe, non-toxic ingredients. Choosing clean beauty products involves scrutinising labels, understanding what goes into your skincare and makeup, and making conscious decisions to support brands that align with your values.
Understanding ingredient labels
Navigating product labels can be daunting, given the abundance of technical jargon. Look for, and avoid, parabens, sulphates, phthalates and synthetic fragrances. Instead, look for natural and organic ingredients. Brands using natural, vegan, cruelty-free or organic ingredients will make this very clear for you on their packaging. Quick mention of an earlier blog we published, What is natural skincare and what you need to know, which delves a little deeper on that topic.
Be aware of greenwashing
Greenwashing is a term used for misleading marketing tactics. Brands will use greenwashing to create the illusion of being clean and natural. It's often the brand's colour palette (greens, browns) and use of buzzwords, without the clean merit behind it. Look for brands that backup their claims by offering transparency into their ingredients, certifications and sustainability practices, like ourselves.
Sustainable and ethical practices
Clean beauty is more than just the product itself. It's the brand's values and actions. Consider brands, like ourselves, that adopt sustainable packaging materials, recycling programs and ethical sourcing. Our own sustainable practices have been recognised and we have been awarded an ethy accreditation for our commitment to taking action for a clean planet, thriving communities and responsible resource usage and production.
You can also find out more on our refill and plastic-free practices in an earlier blog, What Do We Mean by Refills & Plastic-Free?
Do your research on clean beauty products
Just because it's clean, doesn't mean it needs to be more expensive. Having said that, you always get what you pay for (sometimes)! So the quality and effectiveness of a product, is usually in line with the price.
Clean beauty is not only great for your skin and overall well being, but also the environment too. By making more informed choices, you can create the perfect clean beauty routine that not only reaches your skincare goals, but aligns with your values too. Remember, clean beauty is a journey. Each and every step towards clean beauty contributes to a more sustainable beauty industry!
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